Why is Search so important for eCommerce websites? Because it guides the users through the sales funnel directly to the purchase. As such, it represents the most important functionality on your site. Of course, there are users who know exactly what they are looking for. They can easily enter the product name and land directly on the product page. On the other hand, Search is the most useful guide for users unsure of their intentions and preferences. Also, the conversion itself can be easily tracked, which represents a valuable resource for further web store enhancement.
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