Personalization in eCommerce: Customizing the Shopping Experience

E-commerce completely changed the way we shop and digitalization completely changed our lives.

The eCommerce offers convenience and accessibility like never before. Many famous companies use personalization to provide content and services tailored specifically to their customers.

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Social Commerce: Using Social Media for eCommerce Growth

When we talk about social commerce, you may think of selling your products or services through social media channels.

And you’re entirely right.

However, as social media networks expand their functionality and their user bases are growing each day, selling through social media is a must when it comes to current eCommerce trends.

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How to Optimize Robots.txt: A Detailed Guide

The robots.txt is a file located in the root directory of the domain and contains directions for search engine bots.

This file is used to prevent bots from crawling certain directories that shouldn’t be in search results and simultaneously save the crawl budget if optimized properly.

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User Experience and SEO: How Are They Related?

The Internet is changing every day since it became available to everyone on the planet.

The evolution of people’s attention spans and their interests decreased making marketers work harder than ever before.

In these terms, getting people to buy from you, especially in the growing competitive landscape, can be difficult at times.

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